Free weekly GTM session
30 minutes, live, every Thursday. Forex and fintech one week, iGaming the next. Free, recorded, and built around one question: how does a B2B vendor's GTM look to a buyer, and to the AI assistant the buyer asks?
Thursdays 19:00 Limassol · 17:00 London and Lisbon · 18:00 Malta and Barcelona
The first session is Thursday 19 November 2026 (forex, before FM Summit London: are you on your buyers' shortlist?). The second is Thursday 26 November (iGaming). Sessions run every week at any client load; the only planned breaks are 24 and 31 December. Recaps go out in The Vendor Side, a monthly newsletter.
Two formats
Bring your site (main format). You volunteer your own company. Live, we look at three things: how your homepage and positioning read to a buyer, whether you show up in comparison and integration searches, and what AI assistants say when a buyer asks for a shortlist in your category. You leave with three fixes. Nothing is shown without your written consent.
Topic teardown (when there is no volunteer). A category or a regulation change, explained for vendors, naming no vendor. Examples: what Finland's software licence means for iGaming suppliers, or how a reporting change becomes a content calendar for regtech vendors.
Upcoming
- Thursday 19 November 2026
Before FM Summit London: are you on your buyers' shortlist?
- Thursday 26 November 2026
Eight weeks to ICE: is your site ready for the meetings you are booking?
- Thursday 3 December 2026
Who writes your shortlist? AI answers for liquidity, prime-of-prime and market-data vendors
- Thursday 10 December 2026
Finland's software licence: what suppliers should publish before July 2027
Volunteer your site
- Register on Luma and tick "I'd like my company reviewed".
- We run a conflict check before confirming. Joao works full-time in forex technology, so companies Joao deals with in that role cannot be reviewed, and some iGaming companies need an extra check. If we cannot take you, we say so privately.
- You get a consent form listing exactly what will be shown and published. You can withdraw until the session starts.
- After the session: the recording and a written recap with the three fixes. The recap is published only if you agree.
Past sessions
The first session runs on Thursday 19 November 2026. Recordings and recaps will appear here.
Questions
Is it really free?
Yes. No upsell during the session. If you want help afterwards, the fit call is a separate booking.
Will you criticise my company in public?
Only if you volunteer it and sign off what is shown. The teardown is about fixes, and you approve the published recap.
Do you review operators or brokers?
No. Sessions cover B2B vendors only: the companies that sell to brokers, fintechs and operators.
Can I watch without volunteering?
Yes. Most attendees watch. Questions are welcome in the chat.