/igaming
GTM systems for iGaming B2B suppliers
You supply platforms, content, data, payments or compliance technology to licensed operators. Roteiro builds the positioning, comparison and integration pages, and the AI workflows that keep them current, so operators shortlist you on facts, not on whoever bought the biggest stand.
Book a 30-minute fit callStart with the Shortlist Audit
Availability: ask us
What we see in this market
- Every supplier says the same five things. Flexible platform, thousands of games, fast integration, multi-jurisdiction, award-winning. Operators cannot tell you apart from the homepage.
- Market openings are the biggest sales trigger, and most suppliers miss the content window. Finland requires licensed software suppliers, Brazil is writing supplier rules, Alberta registers service providers. Operators research suppliers for each market. Finland for suppliers
- Integration lists are logo walls. Operators want to know wallet type, certified markets and time to go live, not a carousel.
- Expo budgets dwarf the website budget. ICE Barcelona, SBC Summit Lisbon, SiGMA and iGB events get the money. The site that buyers check afterwards gets what is left.
Who we work with
- Platform and PAM providers
- Game studios and aggregators
- Sportsbook, odds and data feeds
- PSPs and crypto rails
- KYC, AML and responsible-gambling technology
- Affiliate software, CRM, gamification and retention tools
- Licensing and compliance consultancies
10 to 150 staff, selling to licensed operators. Hubs we know: Malta, Cyprus, Gibraltar, Isle of Man, London, Lisbon, Sofia, Barcelona.
Not a fit: operators looking for player acquisition, affiliate review sites, and anything consumer-facing. We work only on B2B.
What we build for you
| Need | What you get | 10-49 staff | 50-150 staff |
|---|---|---|---|
| Know where you stand | Shortlist Audit: 25 operator prompts across 4 assistants (plus Portuguese or Spanish for LatAm and Iberian markets), positioning check, aggregator and trade-media footprint, integration coverage, a ranked page plan | €1,500 | €1,900 |
| Positioning written down | GTM Context Build: ICP by operator type, buying committee (CEO, CPO, head of casino or sportsbook, compliance, payments), positioning, messaging, competitor and integration maps, market-by-market compliance language | €7,500 | €9,400 |
| Own your comparisons | Page Engine: 20 comparison, alternatives, integration and market pages from one data file, llms.txt, AI facts page | €11,000 | €13,750 |
| Keep it running | Async retainer: monthly pages, market-opening updates, AI-answer report | €3,500 a month | €4,400 a month |
Supplier library
Explainers written for operators and the suppliers who sell to them. Companies, integrations, licences and certification only.
- Regulated markets: Finland, New Zealand
- Comparisons: turnkey vs white label vs PAM-only
- Glossary: player account management, remote game server, GGR vs NGR
- Categories: platforms and PAM, game aggregation
Supplier comparisons and rankings appear only after our conflict checks. Editorial policy
Why Joao
About 8 years of B2B partnerships in iGaming, across operator, provider and services roles, before moving into forex technology. Joao has negotiated the integrations, revenue-share deals and go-live plans your buyers deal with. About
Free weekly session
Forex and iGaming alternate every Thursday at 19:00 Limassol (18:00 Malta and Barcelona). Bring your site for a live teardown, with your consent. See upcoming sessions