Pricing

Rung 0 · Free

30 minutes every Thursday at 19:00 Limassol (17:00 London and Lisbon, 18:00 Malta and Barcelona), alternating forex and iGaming. Bring your site for a live teardown, with your consent, or watch. Recaps go out in the monthly newsletter, The Vendor Side.

Soundings · €1,500 / €1,900 · 2 weeks · credited in full against a sprint signed within 30 days

For vendors who want evidence before committing. It does not use a client place.

• 25 buyer prompts on ChatGPT, Perplexity, Claude and Google AI Mode, in English plus Portuguese or Spanish if you sell into Brazil, Portugal, Spain or Latin America: who gets named, which sources get cited, where you are missing or misdescribed
• A positioning clarity check of your homepage and top 3 pages
• Your directory, aggregator and trade-media footprint
• Integration-page coverage against your own integration list
• Who publishes comparison content about you today
• The 10 pages that would change the most answers, ranked
• A 45-minute readout that ends with three options

Bearing Sprint · €7,500 / €9,400 · 5 weeks

For teams whose positioning lives in the founder's head.

• Context files with a named owner each: company, ICP and buying committee, up to 5 competitor dossiers, integration and partner map, positioning, messaging house, voice and compliance phrasing, proof library
• A quick win in week 2: a basic AI facts page and fixes to the top 3 misdescriptions
• 5 Claude skills wired to that context: integration announcement, comparison page, sales one-pager, LinkedIn set, event follow-up
• One shipped asset, a handover session and a "how to run it" guide
• Delivered into a private repository you own

Chart Sprint · €11,000 / €13,750 · 7 weeks, plus an AI-answer re-test on day 45

For vendors losing their category's search results and AI answers to competitors and directories.

• 20 production-ready pages from one data file: comparisons, alternatives, integrations or regulated-market pages, plus hubs
• llms.txt, an AI facts page, pricing.md if your pricing is public, schema markup, internal linking map
• AI-answer baseline before launch and a re-test on day 45
• Page-generation and QA skills so your team adds the next page
• Extra pages €350 / €440 each, in blocks of 5 (each block adds a week)
• Needs clear positioning: from the GTM Context Build, your own, or a 2 weeks context add-on (€2,500 / €3,100)

Full Passage · €16,500 / €20,600 · 12 weeks

Headway Core · €3,500 / €4,400 a month · 8 units · 3-month minimum, rolling to a 6-month default term

For teams that want the system to keep shipping without a new hire. Starts only after a sprint. Uses the retainer place: there is one, and when it is taken, sprint clients join a waitlist.

• Monthly units: a comparison, integration or market page is 1; a regulation explainer is 2; a LinkedIn pack of 8 posts is 2; an event kit is 4. Extra units €450 / €560.
• Context upkeep, a monthly AI-answer report, a new skill when a task repeats
• One 60-minute strategy call a month
• Renewal past 6 months only if no sprint client is waiting, at the then-current list; then 30 days' notice.

Crew Training, in-house · €6,000 / €7,500 (up to 6 people) · 4 weeks

For a client team that will run the system itself, after a sprint or at the end of a Headway term. Four weekly live sessions, recorded, with async review of each person's work. Uses the project place. No open cohorts.

• Proposals: Every proposal shows three options: Bearing Sprint; Full Passage; Full Passage plus 3 months of Headway Core (only when the retainer place is free).
• Payment: Sprints: 50% on signature, 50% at handover. Full Passage: 40% / 30% / 30%. Retainers invoiced monthly in advance. Net 7, EUR, bank transfer.
• VAT: Prices exclude VAT.
• Capacity: at most 2 clients: one project and one retainer. If the project place is booked, you get the next start date in writing.
• Live time: up to 60 minutes a week per client. Replies within 2 business days.
• Changes outside scope: Change block: €1,000 for up to 5 hours, agreed in writing.
• Competitor sets: Competitor sets are agreed in writing, and Roteiro may exclude any company from comparison and competitor work without giving a reason.
• Referrals: If a partner referred you, Roteiro pays them 10% of your first project's fees after you have paid, and says so in the proposal. Never on accounts with a conflict of interest. Roteiro takes no fee when it refers work out. No white-label work.
• Ownership: you own your context repository and everything built for you once paid.
• Conflict check first: we confirm there is no conflict of interest before any proposal. Some vendor categories are excluded.