Method
The same five steps run in every engagement, in both markets. Agents do the volume; Joao checks everything a buyer will read.
Availability: ask us
1. Take a bearing: context first
We write down who you sell to, who signs, who vetoes, who you compete with, what you integrate with, and what you can and cannot claim in each market. Output: context files in a repo, each with a named owner on your side.
2. One data file
Every price, claim, integration and date goes into one structured file. Pages, llms.txt, your AI facts page and schema markup are generated from it. When a fact changes, it changes everywhere.
3. Pages buyers and AI assistants look for
Comparison and alternatives pages for your market, one page per integration, category pages, and regulation or market pages when a rule changes. Each page answers the question in its first 50 words, then shows the evidence. On our own site we never rank ourselves.
4. Checked by a person
Agents draft and run consistency checks. Joao reviews every claim, every comparison and every source before it ships. Your compliance team approves anything regulated.
5. Handed over
You get the repo, the Claude skills, the templates and a "how to run it" guide. A handover session walks your team through adding the next page.
How the work runs
- At most 2 clients: one project slot and one retainer slot. Projects (sprints and training) never overlap. The Shortlist Audit uses no slot.
- Three options in every proposal: the GTM Context Build, both sprints, or both sprints plus 3 months of the retainer when its place is free.
- Async first. Work ships into a shared repo with written notes and short video walkthroughs.
- One live call a week, 60 minutes at most. Replies within 2 business days.
- Fixed scope and dates, agreed in writing before work starts.
- Your data stays yours. Context lives in your repository. We never use information from any current or former employer, partner or other client.
Before any proposal: the conflict check
Joao works full-time in forex technology. Before a proposal, we check that you are not a company Joao deals with in that role, including the employer's partners, integrations, clients and prospects, and, for iGaming, that no obligation to a former employer applies. If there is a conflict, we decline and, where we can, point you to someone else.
What we measure
- An AI-answer baseline before launch: which assistants name you, for which prompts, citing which sources
- Search impressions and clicks per page family
- A re-test 45 days after launch
- No promised rankings or citations. We show what changed.