/forex
GTM systems for forex and fintech B2B vendors
You sell liquidity, market data, analytics, reporting, risk tools or payment rails to brokers, prop firms and fintechs. Roteiro builds the positioning, pages and AI workflows that make buyers, and the AI assistants they ask, describe you correctly.
Book a 30-minute fit callStart with the Shortlist Audit
Availability: ask us
What we see in this market
- The comparison narrative belongs to someone else. In late 2026, the top results for "best liquidity providers for forex brokers" were lists written by vendors in that category. Smaller vendors do not shape their own category.
- GTM runs on the event circuit. Two or three expos a year in Limassol, London and Dubai take most of the budget; the website is a brochure.
- Integrations disappear after the press release. "Integrated with" a trading platform can mean a bridge, a plugin, a manager API connection or a white-label bundle. Buyers know the difference. Most integration pages do not say.
- Regulation changes are wasted. When the FCA decided in PS26/15 to take FX derivatives out of UK transaction reporting from April 2028, every reporting vendor got a reason to contact every UK broker. Few published anything a buyer could use. Our PS26/15 explainer
Who we work with
- Market data, analytics and trading-tools vendors
- Regtech and regulatory reporting
- Liquidity providers and prime-of-primes
- Bridges and risk tools
- Crypto payment rails
- B2B fintech outside the broker stack
10 to 150 staff, with marketing owned by the CEO, a founder or a 1 to 3 person team.
Not a fit: CRM, back-office and client-portal vendors, and brokers looking for trader acquisition.
What we build for you
| Need | What you get | 10-49 staff | 50-150 staff |
|---|---|---|---|
| Know where you stand | Shortlist Audit: 25 buyer prompts across 4 assistants, positioning check, directory and trade-media footprint, integration coverage, a ranked page plan | €1,500 | €1,900 |
| Positioning written down | GTM Context Build: ICP, buying committee (CEO, dealing desk, CTO, compliance), positioning, messaging, competitor and integration maps, compliance language | €7,500 | €9,400 |
| Own your comparisons | Page Engine: 20 comparison, alternatives and integration pages from one data file, llms.txt, AI facts page | €11,000 | €13,750 |
| Keep it running | Async retainer: monthly pages, regulation updates, AI-answer report | €3,500 a month | €4,400 a month |
Broker-stack library
Explainers and comparisons written for brokers, prop firms and the vendors who sell to them. Every claim is sourced and dated.
- Glossary: liquidity bridge, prime of prime, net open position, FIX API
- Comparisons: prime of prime vs prime broker vs aggregator, A-book vs B-book vs hybrid
- Regulation: FCA PS26/15, UK EMIR Refit
- Categories: market analytics, regtech and reporting
Vendor comparisons and rankings appear only after our conflict checks. How we decide what to cover
Why Joao
Joao works full-time in forex technology and knows the broker stack from the partner side. Roteiro does not name the employer, and nothing from that role goes into client work. About
Free weekly session
Forex and iGaming alternate every Thursday at 19:00 Limassol. Bring your site for a live teardown, or watch a topic session. See upcoming sessions