Get on your buyers' shortlists

• Trade shows and press releases carry the GTM. Two or three expos a year, a release for every go-live, then silence.
• Someone else explains your category. Competitor-written "top 10" lists and directories rank first, and AI assistants repeat them when your buyer asks for a shortlist.
• Your website sells features, not fit. It never says who you are better for, which integrations are live, or what a new regulation means for the buyer.
• The positioning lives in the founder's head. Every new hire and every agency starts from zero.

Regulated buyers do more research before they talk to sales, not less. That research now happens in search results and AI answers.

1. The context. ICP, buying committee, positioning, messaging, competitor and integration maps, voice and compliance language, stored as a repo with Claude skills. GTM Context Build
2. The pages. Comparison, alternatives, integration and category pages from one data file, plus llms.txt and an AI facts page. Comparison and Integration Page Engine
3. The upkeep. Monthly pages, fact refreshes and an AI-answer report, shipped by the agent stack and reviewed by Joao. Async GTM Retainer
4. The skills, in your team. Claude Code training for marketing and partnerships teams. Training

Not sure where you stand? Start with the Shortlist Audit: 2 weeks, €1,500 (10-49 staff) or €1,900 (50-150 staff), credited against a sprint. Or start free with the weekly session.

Take a bearing before you build anything: the same five steps run in every engagement.

1. Context first. Positioning and proof written down before a single page.
2. One data file. Every price, claim and integration lives in one place, so pages cannot contradict each other.
3. Pages buyers and AI assistants look for. Comparisons, alternatives, integrations, regulation and market pages.
4. Checked by a person. Agents draft; Joao checks every claim a buyer will read.
5. Handed over. You own the repo, the skills and the templates.

Roteiro is new. There are no client case studies yet, and we will not invent them. What you can check today:

• This site runs on the same templates, data file and workflow we sell.
• The open GTM context template is public.
• The editorial rules behind every comparison: published criteria, public sources, a corrections log. Editorial policy
• A free weekly session where we take apart a volunteer's GTM live. Sessions
• Founding places, one per market, for vendors willing to publish real results. Ask on a fit call. Pricing

• At most 2 clients: one project and one retainer. Projects never overlap, so yours never waits behind another.
• Async first, with one live call a week, 60 minutes at most.
• You own everything we build: repo, skills, templates, data file.
• Clean information. We never use anything from any current or former employer, partner or client. NDAs welcome.

• Operators and brokers looking for player or trader acquisition. We work only with B2B vendors.
• CRM, back-office and client-portal vendors for brokers. Roteiro does not cover this category.
• Teams that need someone in the office every day, or paid media and event production.

Thursdays, 19:00 Limassol (17:00 London and Lisbon, 18:00 Malta and Barcelona). 30 minutes, live and recorded, alternating forex and iGaming. Bring your site and we take apart its positioning, comparison pages and AI-answer visibility, live, with your consent.

We look at your site, your category's search and AI-answer results, and whether a sprint makes sense. If it does not, you leave with the three fixes we would make first.