# Roteiro pricing

Last updated: 2026-11-03 · Currency: EUR · Prices exclude VAT · Two size columns · Price review 2027-06-30.

GTM systems that put B2B vendors in regulated markets on their buyers' shortlists: positioning, comparison and integration pages, and AI-answer presence, for forex/fintech and iGaming suppliers. Built on AI workflows your team keeps. Run by Joao. Fixed fees, async-first. At most 2 clients at a time: one project slot and one retainer slot. Clients own everything built for them.

## Availability

Availability: ask us.

## Price list

| Rung | Offer | Product name | 10-49 staff (EUR, excl. VAT) | 50-150 staff (EUR, excl. VAT) | Duration | Slot | What it delivers |
|---|---|---|---|---|---|---|---|
| 0 | Free weekly live session | Bring your site | Free | Free | Weekly, 30 minutes | none | Live GTM teardowns (volunteers, with consent) or topic sessions |
| 1 | Shortlist Audit | Soundings | €1,500 | €1,900 | 2 weeks | none | 25 buyer prompts on 4 AI assistants (plus PT or ES where relevant), positioning clarity check, directory and trade-media footprint, integration-page coverage, top-10 page plan, three-option proposal; credited against a sprint within 30 days |
| 2 | GTM Context Build | Bearing Sprint | €7,500 | €9,400 | 5 weeks | project | Context files, a week-2 AI facts page, 5 Claude skills, one shipped asset |
| 3 | Comparison and Integration Page Engine | Chart Sprint | €11,000 | €13,750 | 7 weeks, plus an AI-answer re-test on day 45 | project | 20 pages from one data file, llms.txt, AI facts page, schema, AI-answer baseline and day-45 re-test |
| 2+3 | Both sprints | Full Passage | €16,500 | €20,600 | 12 weeks | project | GTM Context Build then Page Engine |
| 4 | Async GTM Retainer | Headway Core | €3,500 a month | €4,400 a month | 3-month minimum, rolling to a 6-month default term | retainer (one place) | 8 units a month, context upkeep, monthly AI-answer report, monthly strategy call; only after a sprint |
| side | Claude Code for GTM teams, in-house | Crew Training | €6,000 | €7,500 | 4 weeks | project | 4 live sessions with async review, up to 6 people |
| add-on | Extra product line | | €2,500 | €3,100 | adds 2 weeks | project | |
| add-on | Context Lite (before a Page Engine) | | €2,500 | €3,100 | 2 weeks | project | Compact context for teams with usable written positioning |
| add-on | Extra Page Engine pages, each, in blocks of 5 | | €350 | €440 | +1 week per block | | |
| add-on | Extra retainer units, each | | €450 | €560 | | | |

Prices step up one level per size column after the first published case study with a measured result. Next full review at 3 case studies or 30 June 2027.

Founding places: 2, one per market. Ask.

## Terms

- Proposals: Every proposal shows three options: Bearing Sprint; Full Passage; Full Passage plus 3 months of Headway Core (only when the retainer place is free).
- Payment: Sprints: 50% on signature, 50% at handover. Full Passage: 40% / 30% / 30%. Retainers invoiced monthly in advance. Net 7, EUR, bank transfer.
- Changes outside scope: Change block: €1,000 for up to 5 hours, agreed in writing
- Retainer renewal: Renewal past 6 months only if no sprint client is waiting, at the then-current list; then 30 days' notice.
- Capacity: 2 clients at a time (one project, one retainer); projects never overlap; up to 60 minutes of live time per client per week; replies within 2 business days
- Competitor sets: Competitor sets are agreed in writing, and Roteiro may exclude any company from comparison and competitor work without giving a reason.
- Referrals: If a partner referred you, Roteiro pays them 10% of your first project's fees after you have paid, and says so in the proposal. Never on accounts with a conflict of interest. Roteiro takes no fee when it refers work out. No white-label work.
- Ownership: the client owns the context repository and everything built for it once paid
- B2B only: no player or trader acquisition, no consumer gambling content, no affiliate review content
- Not offered: embedded or daily-standup roles, paid media buying, event production, open training cohorts, paid skill packs, white-label work, work for CRM, back-office or client-portal vendors for brokers
- No affiliate, referral or listing fees from vendors Roteiro writes about

## Free weekly session

Thursdays 19:00 Limassol (17:00 London and Lisbon, 18:00 Malta and Barcelona), 30 minutes, alternating forex and iGaming.

## Book

- Fit call (30 minutes): https://roteiro.consulting/call
- Email: joao@roteiro.consulting