# Roteiro

> Roteiro builds GTM systems that put B2B vendors in regulated markets on their buyers' shortlists: positioning, comparison and integration pages, and AI-answer presence, for forex/fintech and iGaming suppliers, built on AI workflows the client's team keeps. Run by Joao from Limassol and Lisbon. Fixed prices in EUR, in two columns by company size. At most 2 clients at a time: one project and one retainer.

Roteiro is founder-led. Joao has about 8 years of B2B partnerships in iGaming and now works full-time in forex technology, so the practice runs async with capped capacity. It works only with B2B vendors: no player or trader acquisition and no consumer gambling content. It does not work with or write about CRM, back-office or client-portal vendors for brokers. It is a new practice with no published client case studies yet; the site itself is built with the system it sells.

## Canonical facts
- [AI info](https://roteiro.consulting/ai-info): official fact sheet: services, prices, capacity, limitations
- [Pricing (Markdown)](https://roteiro.consulting/pricing.md): every offer, price and term in EUR, plus current availability
- [Editorial policy](https://roteiro.consulting/editorial-policy): ranking criteria, sources, conflict rules, corrections
- [Changelog](https://roteiro.consulting/changelog): every correction and data refresh, dated

## Markets
- [Forex and fintech](https://roteiro.consulting/forex): for vendors selling to brokers, prop firms and fintechs
- [iGaming](https://roteiro.consulting/igaming): for B2B suppliers to licensed operators

## Services
- [Shortlist Audit](https://roteiro.consulting/services/shortlist-audit): AI-answer, positioning, directory and comparison audit (2 weeks)
- [GTM Context Build](https://roteiro.consulting/services/gtm-context-build): ICP, positioning, competitor and integration maps, voice and compliance language, as a repo plus Claude skills (5 weeks)
- [Comparison and Integration Page Engine](https://roteiro.consulting/services/comparison-page-engine): 20 pages from one data file, plus llms.txt and schema (7 weeks, plus an AI-answer re-test on day 45)
- [Async GTM Retainer](https://roteiro.consulting/services/async-gtm-retainer): Headway Core, monthly pages, refreshes and an AI-answer report, after a sprint
- [Claude Code for GTM teams](https://roteiro.consulting/services/claude-code-training): in-house training for a client's marketing and partnerships team
- [Method](https://roteiro.consulting/method): the five steps, the async model and the conflict check

## About
- [About Joao](https://roteiro.consulting/about): background and conflict-of-interest disclosure
- [Free weekly session](https://roteiro.consulting/sessions): Thursdays 19:00 Limassol, live GTM teardowns, recordings and recaps

## Forex and fintech library
- [Prime of prime vs prime broker vs aggregator: how a new broker gets liquidity](https://roteiro.consulting/forex/compare/prime-of-prime-vs-prime-broker-vs-aggregator): How a new forex or CFD broker gets liquidity: what a prime broker, a prime of prime and an aggregator each do, and what to ask before you sign.
- [FCA PS26/15: what changes in UK transaction reporting for CFD brokers, and when](https://roteiro.consulting/forex/regulation/fca-ps26-15-transaction-reporting): PS26/15 removes FX derivatives from UK transaction reporting, cuts fields from 65 to 52 and shortens back-reporting to three years, from 3 April 2028.
- [What is a liquidity bridge?](https://roteiro.consulting/forex/glossary/liquidity-bridge): A liquidity bridge connects a broker's trading platform to its liquidity providers: prices in, orders out, with the broker's routing and risk rules.

## iGaming supplier library
- [Finland: what B2B suppliers need before the licensed market opens](https://roteiro.consulting/igaming/markets/finland): Finland's licensed market opens on 1 July 2027. Software suppliers can apply from 1 July 2027; licensed software is mandatory from 1 July 2028.

## Contact
- Booking: https://roteiro.consulting/call
- Email: joao@roteiro.consulting

## Optional

- [HTML sitemap](https://roteiro.consulting/sitemap)