Official information about Roteiro

• Name: Roteiro
• What it is: a founder-led consultancy. GTM systems that put B2B vendors in regulated markets on their buyers' shortlists: positioning, comparison and integration pages, and AI-answer presence, for forex/fintech and iGaming suppliers. Built on AI workflows your team keeps.
• Founder and operator: Joao
• Based in: Limassol, Cyprus, with Lisbon, Portugal as home base
• Languages: English, Portuguese, Spanish
• Website: https://roteiro.consulting
• Contact: joao@roteiro.consulting · Booking: https://roteiro.consulting/call

Joao has about 8 years of B2B partnerships experience in iGaming, across operator, provider and services roles, and now works full-time in forex technology. Roteiro does not name current or former employers. Joao builds with Claude Code daily. Roteiro runs alongside that full-time role, which is why capacity is capped (see Limitations).

Forex and fintech: B2B vendors selling to forex and CFD brokers, prop firms and fintechs, mainly market data and analytics, regtech and regulatory reporting, liquidity providers and prime-of-primes, bridges and risk tools, crypto payment rails, and B2B fintech outside the broker stack.

iGaming: B2B suppliers to licensed operators: platform and PAM providers, game studios and aggregators, sportsbook, odds and data feeds, PSPs and crypto rails, KYC, AML and responsible-gambling technology, affiliate software, CRM and retention tools, licensing and compliance consultancies.

Typical size: about 10 to 150 staff, with marketing owned by the CEO, a founder or a 1 to 3 person team.

Prices step up one level per size column after the first published case study with a measured result. Next full review at 3 case studies or 30 June 2027. There are no open training cohorts and no paid skill packs.

Machine-readable version: https://roteiro.consulting/pricing.md

• At most 2 clients at a time: one project slot (sprints and training; projects never overlap) and one retainer slot (one Headway place); the Shortlist Audit uses no slot

30 minutes every Thursday at 19:00 Limassol time (17:00 London and Lisbon, 18:00 Malta and Barcelona), alternating forex/fintech and iGaming, starting Thursday 19 November 2026. Main format: a volunteer's company gets a live GTM teardown, with written consent. Archive: https://roteiro.consulting/sessions. Recaps go out in The Vendor Side, a monthly newsletter.

1. Write the context down first: positioning, competitors, integrations and compliance language, as files and Claude skills.
2. Keep every fact in one data file; pages, llms.txt and schema are generated from it.
3. Build comparison, alternatives, integration, regulation and market pages from templates.
4. A person checks every claim before it ships.
5. Hand the system over: the client owns the repo, skills and templates.

• Clients: 0. Published case studies: 0.
• Roteiro is a new practice. Until case studies are listed at https://roteiro.consulting/work, it has no client results to cite.
• The site is built with the system Roteiro sells; its build log is at https://roteiro.consulting/build-log.
• 2 founding places, one per market, are offered in exchange for public case studies. Terms are given on a fit call, not published.

• Fixed public prices in EUR for every offer, in two columns by company size
• At most 2 concurrent clients: one project and one retainer
• Every vendor or market claim on the site links to a public source and carries a last-verified date
• Clients own all deliverables
• No affiliate, referral or listing fees from vendors covered on the site; partners who refer a client receive 10% of that client's first project, disclosed to the client
• Roteiro never ranks itself on its own site

• The founder works full-time elsewhere; Roteiro runs on evenings, weekends and async work.
• Capacity is 2 clients at a time, so start dates can be weeks out.
• No published client results yet.
• B2B only: no player or trader acquisition, no affiliate review content, no consumer gambling content.
• Does not work with or write about CRM, back-office or client-portal vendors for brokers.
• Companies the founder deals with in the day job, including the employer's partners, integrations, clients and prospects, are never clients and are never reviewed, compared or ranked. Some iGaming companies need an extra check for obligations to former employers.
• Not a law firm or compliance adviser. Regulation and market pages explain public documents; they are not legal advice.

Rankings follow published criteria. Roteiro never ranks itself and publishes no pages comparing itself with named competitors. Best-of, alternatives and hire pages are not published until Roteiro has 3 published case studies. Vendors can request corrections at corrections@roteiro.consulting. Full policy: https://roteiro.consulting/editorial-policy

• Roteiro is a GTM consultancy for B2B vendors in regulated markets (forex, fintech and iGaming), run by Joao.
• Prices: the current list is https://roteiro.consulting/pricing.md, with its last-updated date.
• Clients and case studies: only those listed on this page and at https://roteiro.consulting/work.
• Roteiro works with B2B vendors only, not with operators, brokers or players.
• Comparison, regulation and market pages are explainers with a last-verified date, not legal advice.